Case - Darkness
about the brand
Darkness is a brand known for its line of dietary supplements focused on athletes and those involved in intense physical activities. With a proposal to offer high quality and performance products, Darkness stands out in the fitness market.
Its packaging, always striking and with a modern design, reflects the energy and strength of the brand, attracting the attention of consumers who seek superior results in their training and competitions.
Darkness was born from the experience of high-performance athletes combined with the scientific and technological support of Integralmédica. The brand is a reference in sports nutrition in Latin America, with more than 35 years of tradition.
With a wide variety of products that include proteins, amino acids, pre-workouts and others, Darkness establishes itself as a reference brand for those looking for maximum performance in their exercise and body care routine.
About the project
Restructuring the Darkness website represented a complex challenge, with the primary objective of improving the user experience. As the old website faced navigation difficulties and did not adequately highlight essential categories, athletes and brand events. Therefore, Econverse focused on optimizing navigation, as well as highlighting the brand's main categories, athletes and events, in addition to improving the organization of information and product presentation.
Solution
Our team has made several improvements to the Darkness website. Among the changes are the simplification of navigation, focusing on essential categories, athletes and events. Additionally, an exclusive section was created for athlete kits on the home page, as well as a highlight for the brand's YouTube channel. Lastly, the “About Us” page also underwent a redesign, providing a more attractive and informative experience for visitors.
Result
With the improvements implemented by Econverse, the Darkness website has become more complete, detailed and easier to navigate. Furthermore, integration with the platform VTEX brought facilities for content management, website speed and security. Therefore, the result was a significant improvement in the flow of users and purchases, thus providing a more pleasant and informative shopping experience for Darkness customers.