Cosmetics and Perfumery Market
The Cosmetics and Perfumery market encompasses personal care products such as makeup, skin care products, fragrances, hair care products and much more. It is a segment highly influenced by beauty and well-being trends, where companies seek innovation in formulations, packaging and marketing to meet consumers' needs and desires.
With 33 years of history, the Tania Bulhões brand is recognized for its elegance and sophistication, being considered a unique Brazilian luxury brand. The brand inspires and delights its customers with its exclusive dinnerware and dinnerware products, all created, designed and developed personally by Tania in partnership with major national and international manufacturers.
With 42 years of history, more than 900 direct employees. Farmax's mission is to contribute to people's well-being, beauty and health so that they can live better every day. They are present throughout Brazil with ten brands divided into more than 450 products in the cosmetic, pharmaceutical, hospital and food supplement lines.
Vekka is the creation of a mother and daughter, Kelly and Victoria. This story began on the day Kelly was impacted by confronting her own reality: she had been living a super busy routine for years, not prioritizing time to take care of herself. Inspired by her daughter, she started a self-care routine and could literally feel “on her skin” how liberating looking at herself can be. That's why they decided to create Vekka.
Trends shaping the cosmetics and perfumery sector
The cosmetics and perfumery sector is one of the most dynamic sectors of the global economy. In 2022, the sector generated around US$800 billion worldwide. Brazil is one of the main global markets for cosmetics and perfumery, with a market value of around US$30 billion.
Some of the key trends shaping the cosmetics and perfumery sector include:
- The growing popularity of natural and organic products
- Customizing products
- Growing awareness about sustainability
Our cases
Case – Dudah! beauty
Dudah! Beauty is a Brazilian makeup brand founded by digital influencer Duda Reis.
Go Live Tania Bulhões
Tania Bulhões is a Brazilian luxury brand that stands out for its elegance and sophistication. With 33 years of history, the brand, native of Minas Gerais
Case Vekka – Project Shopify
The brand believes that the skincare ritual is a unique moment of self-love. Easy, practical, simple and accessible. 5 minutes of self-care that will transform you from the inside out.
Who We Are
We are Econverse. Our mission is to understand the unique needs of each client, offering personalized ecommerce development and evolution solutions. We work tirelessly to turn visions into reality, empowering brands to thrive in the ever-evolving digital landscape. Our purpose is your digital success.